Success Story: Streamlining Dynamic CLM Presentations to Supercharge Sales Teams with Zaghop’s Veeva Applications
Client Overview:
A leading global pharmaceutical company specializing in innovative drug development, and with a diverse portfolio of products, they aim to provide healthcare providers and their patients with valuable treatment options. However, their sales team faced challenges in effectively communicating the coverage details of their drug brands to healthcare providers in different geographical areas, as well as comparing their products against competing drug brands.
Challenge:
This organization recognized the need to empower their sales representatives with a comprehensive and efficient solution to create and deliver customized Closed Loop Marketing (CLM) presentations. Dynamic CLM presentations allowed their reps to always have the most accurate, up-to-date information by populating the information in real-time every time the presentation is accessed. Furthermore, they sought a solution that could generate presentations with consistent branding, enable offline access, and support dynamic generation for quick presentations without specific selections.
Solution:
The global pharmaceutical company partnered with Zaghop to develop Veeva applications that met these requirements, faster and more efficiently than ever before. Zaghop Consulting used their expertise in data integration, custom development, and Veeva configurations to design a robust and feature-rich solution encompassing various key functionalities.
Custom CLM Presentations:
To create these custom presentations, Zaghop used Javascript, AWS, and custom Veeva configurations. The templates seamlessly integrated with the claims data, enabling real-time access to coverage details specific to a selected geographical area.
Email Integration:
To enhance communication efficiency, Zaghop’s applications enabled sales representatives to send CLM presentations to clients via email directly from the Veeva application. The email templates were designed to reflect the same style guidelines as the custom HTML used in the CLM presentations, ensuring a consistent brand experience for clients.
Offline Access:
Recognizing the need for presentations even in offline scenarios, Zaghop’s incorporated a feature to save CLM presentations locally. Sales representatives could access these presentations without an internet connection, enabling them to showcase drug coverage details and competitor comparisons in areas with limited connectivity.
Competitor Grid CLM Presentations:
To assist sales representatives in showcasing ABC Pharmaceuticals' competitive advantage, Zaghop’s applications included a "competitor" CLM presentation feature. This feature allowed users to compare metrics against competing drug brands, empowering them with valuable insights to demonstrate the superiority of ABC Pharmaceuticals' products.
Dynamic Generation:
To optimize time and effort, the Zaghop Veeva application offered dynamic presentation generation. Sales representatives could choose healthcare providers to generate CLM presentations tailored to specific targets. Alternatively, they could opt for dynamic presentations, which showcased coverage details for the top ten health plans by lives covered.
Results:
By implementing Zaghop’s Veeva applications, the organization saw an immediate 100% elimination of inaccurate & outdated information in CLM presentations. The organization was also able to completely eliminate any manual updating for presentations needed from their reps, giving them more time and more productivity.
With always-accurate dynamic, customized presentations available on-demand, the organization was able to have more productivity from reps than ever before, and completely eliminate the concerns of un-compliant or outdated information going out to market.
Conclusion:
Zaghop’s Veeva applications proved to be a game-changer for the organization, revolutionizing their CLM presentation creation and delivery process. With a user-friendly interface, seamless integration with Veeva, real-time claims data access (client data or third-party), offline capability, and dynamic generation options, the applications empowered sales representatives with the tools and information they needed to effectively communicate drug coverage details and differentiate their products in a competitive market.
By streamlining the CLM presentation workflow, enhancing communication, and enabling data-driven insights, Zaghop’s solution significantly contributed to the organization's sales effectiveness and overall business growth. With a more efficient and impactful approach to engaging healthcare providers, they solidified their position as a trusted provider of innovative drug brands.
Are you interested in learning more about Zaghop’s Veeva applications or discussing how they can benefit your business? Get in touch for personalized demonstration of our solutions.
